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DALLAS (AP) — At an extraordinary meeting on the sex scandal that has shaken the Roman Catholic church, U.S. bishops took a step toward a zero-tolerance policy for pedophile priests after scrapping a proposal that would have kept some abusive clergy in the ministry. Bishops met in a closed-door session until late Thursday as they crafted a plan that Catholic leaders hope will end a crisis that has seen the dismissal or resignation of 250 accused priests since January. Four bishops have also stepped down. Final legislation was to be approved Friday — progress considered unprecedented for a church that often debates issues for years. AP/L.M. Otero [17K] -------------------------------------------------------------------------------- Last week's initial draft proposed that a priest who abused one minor in the past could be reassigned to a parish, though only if he underwent counseling, was examined by a review board, agreed to supervision and publicly disclosed his misconduct. Future acts of molestation would mean expulsion — an idea expected to be retained Friday. Cardinal Francis George of Chicago said the two-strikes-and-you're-out ``language is unacceptable. That sounds as if you can do it once and no one would pay attention to you.'' Archbishop Harry Flynn of St. Paul and Minneapolis, head of the drafting committee, indicated this left two options: Strict zero tolerance — ousting any priest found guilty of abuse — or a slightly less strict policy of the sort advocated by Cardinal Theodore McCarrick of Washington, D.C. McCarrick has suggested allowing some older men guilty of one past misdeed to remain technically in the priesthood but living in close confinement, kept out of parishes and barred from celebrating public Masses. Bishops open abuse conference Windows Media RealVideo Thursday's meeting came after a highly dramatic opening in which Bishop Wilton Gregory, president of the United States Conference of Bishops, bluntly acknowledged that bishops' mistakes helped cause the scandal. While Gregory has repeatedly apologized for the bishops' role in the crisis, his remarks Thursday were perhaps his most direct yet. ``We are the ones who chose not to report the criminal actions of priests to the authorities, because the law did not require this,'' he said. ``We are the ones who worried more about the possibility of scandal than in bringing about the kind of openness that helps prevent abuse.'' Bishops also heard victims tell how pain permeated their lives. Michael Bland of Chicago told of joining the priesthood but leaving after trying to persuade church leaders to take action against his molester.

Balance of Payments Essay

The Balance of Payments is a summarized recording of all transactions between Australia and the rest of the world of a given period of time, essentially it illustrates the trade and money flows in and out of Australia’s economy. For ease of identification and analysis, the Balance of Payments is separated into two separate components namely the, Current Account and the Capital and Financial account which deal separately with certain aspects of Australia’s international public and private sector interactions. Resulting trends as a consequence of the calculation and analysis of the Balance of Payments such as the Current Account Deficit and the Terms of Trade become significant economic issues both in Australia and their effect can have profound impact on the Australian economy abroad and as a result become a great priority for the Government. The Current Account is a section of the Balance of Payments which summarises all international transactions involving goods, services, income (i.e. interest and dividends) and current transfers. Components of the Current Account include the goods balance, which is the difference between the value of exports and the value of imports (X-M) resulting in either a surplus or deficit and the services balance which is the balance of services exports and imports. Other components of the Current Account include the income balance which are the profits earned by Australian company’s overseas and dividends earned by Australian investors overseas minus the same payments made overseas and also Current transfers which are funds brought into Australia by immigrants, funds taken out of Australian by emigrants and gifts and donations to and from Australians from and to overseas. The total of the Current Account section of the Balance of Payments is the net total of Goods and services plus net income plus goods and services. The Capital and Financial account section of the Balance of Payments is a summary of all capital transfers and international transactions involving financial assets and liabilities. As its name suggests, there are two components to this section of the Balance of Payments, firstly the capital account is a record of all money transfers or a capital nature. Secondly, the financial account is a record of all transactions in financial assets and liabilities including the following: Direct Investment which involves  overseas acquisition of a significant degree of influence over a business, usually more than 10 percent; Portfolio investment on the other hand can be described as a speculative investment (i.e. share or debt securities that can be readily exchanged on financial markets.) and Reserve Assets which are RBA holdings in foreign currencies, this is one of the most important components of the financial account as it allows the Government to manipulate these assets or holding for re flective effects on the exchange rate. (i.e. the RBA can sell foreign currency to buy AUD; conversely it can sell AUD to buy foreign currency.) There are several main identifiable relationships between the three components of the Balance of Payments the main of which being offsetting phenomenon that occurs between the current account and the capital account. With a floating exchange rate, the balance on the current account is always exactly offset by the balance on the capital account therefore in principle the balance of payments should always be in balance overall. That is, a deficit on the current account is exactly matched by a surplus on the capital account and vice versa. However as the data is collected from many independent sources, discrepancies between the credit and debit records may occur for various reasons. To compensate for this, the balance is brought to zero using a system which allows for net errors and omissions. The position of Australia’s overall Balance of Payments is extremely pivotal in determining Australia’s success in the global economy. The Current Account for example has been in regularly in deficit and in 1985-86 peaked at a 6.3% deficit as a proportion of GDP. The current account deficit (CAD) is very reflective of the balance of goods and services (BGS), the years when the BGS was in surplus, the CAD was usually under 4 % of GDP, conversely when the BGS was in deficit this was reflected by the CAD being up to 6.3% of GDP. In recent years, the CAD has become a controversial issue, especially at a time where imports regularly outweigh exports which contribute to a deficit in the balance of goods and services. Furthermore, this can result in a cyclical effect where a high CAD can further deteriorate our BGS due to the unattractiveness of foreign investment and therefore a slowdown in the production of resources (Australia’s greatest  export product.) A largely unknown factor contributing to our sizeable CAD however is the Net Income Deficit, which is mainly reflective of our large use of foreign savings and Australian firms increasing overseas assets. The Government has felt that as long as Australia remains prosperous, output continues to grow and the CAD does not get out of hand then foreign investment and the ability for Australian firms to borrow from overseas will remain high and available then Australia needn’t worry about the CAD that it is currently running. The Balance of payments is a complex issue yet remains vital when ascertaining Australia’s level of growth and output and how this is reflected in the global economy. There are various and the just putting this in to see how thoroughly things are checked. links that can be drawn between the two components and three resulting sub categories of the Balance of Payments and allows economists to examine and amend various issues that become apparent in the record of Australia’s international transactions. The Government places great importance on the Balance of Payments data as it is a direct and straightforward analysis of Australia’s performance at home and abroad.

Critical Examination of the Idle No More Movement

In October of 2012, Bill C-45 was introduced into Ottawa by the Harper government. The bill is a 457-page document, containing over 64 amendments to a multitude of acts and regulations, including notable revisions to the Indian Act, the Navigable Waters Protection Act and the Environment Assessment Act. Bill C-45, later renamed the Jobs and Growth Act, was passed through government with minimal consultation from the Indigenous peoples of Canada, effectively rendering the peoples voice silent and proving the neglect and mistreatment of the Indigenous peoples by the government of Canada. Shortly after these amendments were introduced, four women from Saskatchewan began communicating via social media to discuss Bill C-45. The main concern these women had were if the bill was going to further oppress Indigenous rights and destroy environmental lands across Canada. A movement was formed in an attempt to stop the government from introducing more legislation that will erode Indigenous rights. On November 10, 2012, an event was organized to raise awareness regarding this bill. The movement was to be known as the Idle No More movement. This paper will critically examine and analyze the Idle No More movement and Bill C-45 from three distinct known theoretical political discourses – Neoliberal Capitalism, Decolonizing Eco-Anarchism and Social Liberal Feminism – and from perspective that I hold, an Eco-Radical Feminist. When analyzing this movement from a neoliberal capitalisticShow MoreRelatedBus 519 Assignment 3 Final Paper.1806 Words   |  8 PagesTechnical interfaces3.3 Performance3.4 Test and acceptance | | 4. External Risk | 4.1 Legislation4.2 Exchange Rates4.3 Regulatory4.4 Political | From this RBS, we have developed a prioritized list of the top three (3) risks (potentially Most Critical) and among them are economical risk, development environment and technological risk Economical risk Economic risk  is the chance that macroeconomic conditions like exchange rates, government regulation, or political stability will affect an investmentRead MoreEssay Sleep Apnea: The Unsuspected Killer2332 Words   |  10 Pagesdaily life. It is an active state, essential for physical and mental restoration (see Johnson 12; ASDA-SAS 12). In fact, Ralph Pascualy, in his book Snoring and Sleep Apnea, states: Scientists were surprised to discover that brains are anything but idle during the night. Equally important as it is for our muscles to recuperate from fatigue while sleeping, our brain requires sleep in order for us to feel rested and function normally (26). After learning of the extensive value of sleep, one shouldRead MoreThe 21st Century Communication And Technology2012 Words   |  9 Pagesgain its market value which lead them to deliver its high quality goods to its customers which lead to reduce delivery time so that it can attract large number of customers which results in huge demand of their products. Market additionally require more product variants that means decreased lot size and high flexibility in operations. Yet, the industry needs to keep up expenses at sensible cost. Going up against these challenges companies organisations worldwide are compelled to find ways to reduceRead MoreInventory Management And Significance Of Its Impact On Business Operations4830 Words   |  20 Pagesfore the significance of efficient framework of controlling inventory on business operations. Management of inventory is discriminating to an association’s achievement in today s aggressive and energetic market. The research looked to c omplete an examination on the role of managing inventory in operations of business. To explore the significance of the impact of inventory management on business operations is the broad objective of this research study, whereas the particular objectives are; to examineRead MoreColumbia: History, Politics and Culture2434 Words   |  10 Pages(Leech 5). Due to rough, mountainous terrain and a population full of distinct and unique ethnic groups, any central government was kept to a minimum during the first century and a half of its independence from Spain in 1810, following an independence movement led by South American hero Simon Bolivar. Much like many other post-colonial nations, Colombia had a weak central government and was controlled mainly by the regional patrons, to whom the peasants were quite loyal in exchange for protection and minimalRead MoreProduction Questions3465 Words   |  14 PagesSystematic recording and critical examination of existing and proposed ways of doing work, as a means of developing and applying easier and more effective methods and reducing cost. Advantages include: * Improvement in use of all inputs * Economy in human effort * Layout improvement * Improvement in design of plant and machinery * Improvement in safety standards and procedures * Better working environment Work Study: The systematic examination of the method of carryingRead More The Character of Daisy in Henry James Daisy Miller Essay2178 Words   |  9 PagesJamess novel in 1878, Daisy has worn several labels, among them flirt, innocent, and American Girl.   Daisys representation of an American Girl of the late 19th century is evident.   Her free-spiritedness and individuality reflect the social movement of the American middle-class.   The question of Daisys innocence, however, remains unanswered.   One of the most interesting aspects about Daisy is her distance from the reader.   The reader is not given access to Daisys inner thoughts or emotionsRead MoreEconomic Growth And Development Of Development6644 Words   |  27 Pagestake off where education, entrepreneurship capital mobilizing institutions assist economic progress, (3) take-off stage is one with rapid economic growth, technological application and investment and urbanization; (4) drive to maturity is the stage o f more sophistication in technology and diversification and (5) the age of high consumption heralded consumerism and rise of welfare state. Rostow categorization set the tone for modernization approach to development that characterizes development thinkingRead Moredsfsdsfs4469 Words   |  18 Pages as a way of assessing the performance of students during final exams. The concept of an essay has been extended to other mediums beyond writing. A film essay is a movie that often incorporates documentary film making styles and which focuses more on the evolution of a theme or an idea. A photographic essay is an attempt to cover a topic with a linked series of photographs; it may or may not have an accompanying text or captions. Contents 1 Definitions 2 History 2.1 Europe Read MoreAn Analysis of the Effects of Different Sources of Capital for Astra Holdings5086 Words   |  21 PagesINTRODUCTION 1.1 Topic The theme is about the analysis of the effects of different sources of capital on investment decisions in Astra Holdings Limited. An examination was carried out on specific components of debt, equity and working capital and the reasons for preferring one financing method to the other. Furthermore, the balance sheet movements of compositions of certain elements relating to debt, equity and to a lesser extent working capital were analysed over a period of three years. The main target

The Use of Cloning Technologies Essay - 1543 Words

The Use of Cloning Technologies The ethical debate concerning cloning that has inevitably followed since the announcement and much celebrated birth of Dolly the Sheep in 1997, is highly charged and emotive. When human cloning is mentioned it normally has negative connotations with the individual conjuring up a mental picture of a sub-human creature with an almost Frankenstein like appearance. Many people are afraid of the idea because it is a new technology and relatively misunderstood, and with the media using shock headlines to sell newspapers, this alone feeds the fear within us. There is of course much uncertainty over the meaning of ‘cloning’. This is the generalised term used by†¦show more content†¦Those in favour of cloning technology claim that it is a far more efficient form of reproduction as the success rate is higher and better controlled, where multiple pregnancies can be eradicated if required. For those couples, who desire children but cannot reproduce naturally or with the assistance of IVF, it would enable them to have a child that is biologically related to them. The questions automatically derived from this, centre around the uncertainty of the lifespan of the clone and premature ageing: would an ‘old’ adult cell necessarily begin life again in an egg? Would a clone maintain a healthy lifestyle or would it be more prone to cancer or other diseases, and fundamentally is it ethical for scientists to defy the order of nature? When considering whether human cloning should be allowed, we must ask ourselves whether it is the natural progression of reproduction or the abolition of nature. In 2002, the organisation Clonaid announced the birth of their first human clone on 26th December. Eve was born by caesarean section having been created using similar technology to that used to clone Dolly the sheep. Clonaid claimed to have four other mothers imminently expecting to give birth to clones, one of which was to a Japanese couple who cloned their dead son after he had been killed in a motoring accident. â€Å"All five babies are fit and well† claimed DrShow MoreRelatedThe Debate of Human Cloning Essay1690 Words   |  7 PagesThe journey that human cloning has taken has been one of dramatic highs and lows, heated arguments and confusion about the path ahead. When researchers witnessed the birth of the first cloned mammal, they were ecstatic, but this high ended with the tragic early death of this shee p, Dolly, due to abnormalities (Jaenisch 2004: 2787). The initial success and progress in this field fueled scientists to want to do further research into this technology, which would eventually leading to work with humanRead MoreEssay on Cloning: How Far Should We Go?627 Words   |  3 Pagesmany: should human cloning be a part of our society? Recently the ability to clone a human being has become a very realistic possibility. However, the issue of morality has taken center stage on this topic. A Gallup poll taken in 1997 revealed eighty-eight percent of Americans stated, cloning human beings would be morally wrong (Dudley 10). Some people, such as scientists in this field and certain infertile couples, are arguing against banning cloning. However, human cloning should be bannedRead More Cloning: What is the right thing to do? Essay1362 Words   |  6 Pages Multiple Source Essay Cloning: What is the Right thing to do? Cloning offers many applications, especially in medicine, however, in spite of the many advantages, many people still consider the idea of human cloning, and the practice of cloning all together to be immoral. This opinion is rarely based on a careful analysis of facts, often only a spontaneous reaction. Cloning technology has potential for doing much good, research in human cloning should continue, although some applications of itRead MoreEssay on An Argument Against Cloning1198 Words   |  5 PagesAn Argument Against Cloning Increase in genetic knowledge has created challenges in our society. Daniel Callahan focuses on these challenges and expresses his worry about the society (soil) on which this genetic knowledge is growing. Callahan asks the question of what kind of society (soil) is most likely be hazardous and introduces three patterns: 1) societies that demonize death and illness; 2) those societies that want to find biological solutions to social problems; and 3) societies with postmodernRead More The Benefits of Cloning Research Essay1449 Words   |  6 PagesThe Benefits of Cloning Research   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"To be or not to be†¦Ã¢â‚¬  In the last fifty years new forms of technology have been the center of attention for every human being. It seems that every day scientists come up with some new, perhaps even controversial, and exciting ways to improve the quality of life. These new technologies affect every aspect of life, as we know it. One such technology is the research being done in the area of cloning. Cloning is the production of one or more cells, individualRead MorePros and Cons of Cloning Humans906 Words   |  4 Pagesthe world on 23 February 1997.Soon after the announcement, the media attention was diverted by the possibility of cloning a human. Although the scientists from the Roslin Institute who had made the significant breakthrough with Dolly denied the possibility of creating human clones, the idea was still wide debated about the risks and benefits of human cloning. So, what is cloning? Cloning is a process of generating a new organism by an identical genetic copy of the original donor. The DNA of the twoRead MoreEssay The Debate Concerning Stem Cell Research1409 Words   |  6 Pagesto better the lives of those living, but at what cost? In their articles â€Å"Cloning Human Beings: An Assessment of Pro and Con,† by author Dan W. Brock; â€Å"The Ethical Implications of Guman Cloning,† by Michael J. Sandel; â€Å"Theriputic Human Cloning Is Ethical,† by Ian Wilmut and Roger Highfield; and various other articles, each author discusses his or her view on the morality of stem cell research and its use for human cloning. Kantian deontology is defined as treating the individual as more than a meansRead More Reproductive and Therapeutic Cloning Essay example1484 Words   |  6 PagesReproductive and Therapeutic Cloning Cloning is defined as the â€Å"creation of an exact copy of a living matter, such as a cell or organism† according to Encarta encyclopedia. The copies produced through cloning have identical genetic makeup and are known as clones. Scientists use cloning techniques in the laboratory to create copies of cells or organisms with valuable traits. Cloning is a controversial topic because new areas of science often raise questions about safety. Early experimentRead MoreCloning And Its Implications On Human Cloning1497 Words   |  6 PagesCloning and Its Sociobiological Implications Picture this: walking down a street and seeing someone who looks exactly like you. They do the same things as you, act the same way you do, and are exactly alike in several ways. But have people ever considered the consequences of human cloning if it becomes permitted? Human cloning might seem like something out of a science-fiction novel, but it may someday be possible with advances in science and technology. This will result in the creation of severalRead MoreEssay on Benefits of Human Cloning614 Words   |  3 PagesBenefits of Human Cloning Some of the Benefits of cloning are very appealing. Listed below are some of the benefits which could be possible with the use of cloning technology: †¢ Rejuvenation. Dr. Richard Seed, one of the leading proponents of human cloning technology, suggests that it may someday be possible to reverse the aging process because of what we learn from cloning. †¢ Human cloning technology could be used to reverse heart attacks. Scientists believe that they may be able to treat

The Law Of A Uniform Sentencing Guidelines - 1126 Words

beyond reasonable doubt. This stage is extremely important as it not only determines what punishment will be imposed upon the convict but also decides the deterrent effect it will have on potential sex offenders. In India, a uniform sentencing policy does not exist, as neither the legislature nor the judiciary has supplied any formal guidelines. However, the need for the same has been repeatedly recognized by both. For instance, the Committee on Reforms of Criminal Justice System (Malimath Committee) published its report in March 2003, stating the need for uniform sentencing guidelines: The Committee recommends that a statutory Committee be constituted to lay down sentencing guidelines to regulate the discretion of the court in imposing sentences for various offences under the IPC and Special Local Laws under the Chairmanship of a former Judge of the Supreme Court or a retired Chief Justice of a High Court who has experience in the Criminal Law, and with members representing the Police department, the legal profession, the Prosecution, women and a social activist. Subsequently, the Committee on Draft National Policy on Criminal Justice (Madhava Menon Committee) emphasized the need for the same. Under the present criminal justice system, wide discretionary powers are awarded to the judges which sometimes results in lopsided, unfair judgments. Even though some basic principles such as proportionality, fairness and deterrence are recognized as forming the basis of theShow MoreRelatedTruth In Sentencing Policies and the Effects on Courts and Prisons1563 Words   |  7 Pagesrelationships with the community, and through tough penalties for convicted criminals. When deterrence fails, criminals need to be identified and held accountable for their actions. Law enforcement enforces many different crimes; some of the most serious crimes are violent crimes. According to the FBI’s Uniform Crime Reporting Program, violent crime is defined by four offenses: murder and non-negligent manslaughter, forcible rape, robbery, and aggravated assault (FBI, 2007). Defeating the threatRead MoreMandatory Minimum Sentences Imposed By Statute865 Words   |  4 Pagescrimes and subjected to unfair mandatory sentencing. â€Å"Mandatory minimum sentencing laws require binding prison terms of a particular length for people convicted of certain federal and state crimes† (Famm, n.d.). â€Å"Mandatory minimum sentences imposed by statute are intended to achieve consistency in sentencing at the expense of individual consideration of the contextual sentencing factors† (Harvard Law Review, 2011). â€Å"These inflexible, one-size-fits-all sentencing laws may seem like a quick-fix solutionRead MoreThe Theories Of Punishment Article1571 Words   |  7 Pageslegal dictionary, it goes over the different theories that the government has on the use of punishment. In the utilitarian philosophy laws are meant to increase the happiness of society by eliminating crime. They realize that the possibility of a crime-free world is non-existent, so minimizing the rate of crime is the only solution to a happy life for the citizens. â€Å"†¦laws that specify punishment for criminal conduct should be designed to deter future criminal conduct,† (Theories of Punishment). ThereRead MoreThe Bias And Discretion Of The Sentencing Process1415 Words   |  6 Pagesnot surprised that racial biases exist within our court system when it comes down to sentencing. So, are we saying the judges are racist? This learner hopes not, but she cannot help but wonder if they are just based on the number of African American that is housed in our jails/prisons. There just seems to be an overwhelming amount of us incarcerated verses Caucasians. It is also amazing that some of the sentencing time that judges past down for the same type of crimina l act (e.g., burglary, auto theftRead MoreThe Goals of Sentencing in the Criminal Justice System1747 Words   |  7 PagesThe Goals of Sentencing in the Criminal Justice System By: Brian Ouellette Criminal Justice CCJ 1020 Mr. Leonardo Cadogan Abstract In the United States there is no standard when it comes to punishment and sentencing. This area of the  criminal justice system is in a constant state of change. Sentencing practices and goals are always being closely examined. From getting tough on crime to more rehabilitative approaches, the views and goals of sentencing are always beingRead Moremandatory minimum sentence1364 Words   |  6 Pagessentence occurs when judicial discretions are limited by law (Famm). Those who are convicted of certain crimes must be punished with at least the minimum number of years depending on the offense. Amanda Dollak who received her criminal justice degree at CTU, states â€Å"Mandatory sentences require every individual to receive the same punishment for similar offenses, regardless of how much a judge may object to the sentence†. These mandatory sentencing laws however vary from state to state, and in other countriesRead MoreMandatory Minimum Sentences For Violent Offenders17 28 Words   |  7 Pagesincrease the level of risk in society if let free. 6. The sentencing policy should follow due process considerations, such as ensuring that offenders with similar situations are sentenced similarly, that reasonable notice is provided to the accused with reference to the crimes with which they have been charged, and that the decision implicating an accused in a lower court is subject to appeal before a higher court for review. 7. The sentencing policy must also be victim-oriented. Victims have largelyRead MoreThe Mandatory Minimum Sentencing Laws1613 Words   |  7 PagesCurrent mandatory minimum sentencing laws are in dire need of reform. A mandatory minimum sentence is a court decision where judicial discretion is limited by law. As a result, there are irrevocable prison terms of a specific length for people convicted of particular federal and state crimes. As of January 2014, more than 50 percent of inmates in federal prisons are serving time for drug offenses, and more than 60 percent of people incarcerated are racial and ethnic minorities. The use of safetyRead MoreJudges On Trial : A Reexamination Of Judicial Race And Gender Effects Across Modes Of Conviction1044 Words   |  5 PagesCommission on Sentencing that has been strengthened to include information on sentencing judges and criminal court contexts, and it argues that the mode of conviction shapes the focus of sentencing discretion in ways t hat systematically underestimate judge effects for pooled estimates of incarceration and sentence length (Johnson, p. 159). Research that focuses on the effects of judicial background characteristics suggest minimal influence based on race or gender of the sentencing judge in criminalRead MoreCriminal Punishment And The Criminal Justice System1193 Words   |  5 Pageshappiness of criminal offenders as the final sentencing decision. Judges have an extensive range of sentencing options. These options range from fines, restitution, and probation to incarceration in jail or prison. For much of the 20th century, criminal sentencing practices remained largely unchanged in the United States. Over the past few decades, we have witnessed a practical revolution in criminal punishment processes. A number of different sentencing reforms have been recently expanded, resulting

The Golden Lily Chapter 22 Free Essays

string(63) " side of the building at last and peered out a bedroom window\." SHOTS RANG OUT across the arena, taking down several more armed Warriors. I realized that Dimitri and Eddie weren’t alone – because neither was holding a gun. The shots were coming from the roofs of the compound buildings that surrounded the arena. We will write a custom essay sample on The Golden Lily Chapter 22 or any similar topic only for you Order Now Chaos broke out as the gathered spectators jumped to their feet to join in the fray. My breath caught as I realized that many of them had their own weapons too. I was shocked to notice that the fallen Warrior on the ground next to me wasn’t bleeding. A small dart hung from his shoulder. The sharpshooters’ â€Å"bullets† must have been tranquilizers. Who were they? I looked back toward the entrance and saw that a few others with the look of guardians had entered the arena and were fighting with some of the Warriors, including Chris. This provided cover for Dimitri and Eddie to free Sonya. A flash of strawberry blonde hair caught my eye near them, and I recognized Angeline’s lithe figure. Dimitri efficiently cut Sonya’s straps then helped lift her toward Eddie. A zealous Warrior came at them, and Angeline quickly knocked him out – as though he were a motivational speaker. Beside me, one of the masters shouted, â€Å"Get the Alchemist girl! Hold her hostage! They’ll negotiate for her!† The Alchemist girl. Right. That would be me. In the roar of fighting, hardly anyone heard him – save one. The bleach blonde girl had managed to evade being tranquilized. She leapt toward me. My adrenaline kicked in, and I was suddenly no longer afraid. With reflexes I didn’t know I had, I reached into my purse and pulled out the so-called â€Å"potpourri.† I ripped it open and flung it out around me, shouting a Latin incantation that translated roughly to â€Å"see no more.† Compared to the scrying spell, this one was astonishingly easy. It required will on my part, certainly, but most of the magic was tied into the physical components and didn’t need the hours of concentration that the other one had. The power surged through me almost instantly, filling me with a thrill I hadn’t expected. The girl screamed and dropped her gun, clawing at her eyes. Cries of dismay from the masters sitting by me showed they too had been affected. I’d cast a blindness spell, one that would affect those near me for about thirty seconds. Some part of me knew that wielding magic was wrong, but the rest of me felt triumphant at stopping some of these trigger-happy fanatics, if only temporarily. I didn’t waste any of that precious time. I jumped up from where I was sitting and ran across the arena, away from the fighting near the entrance. â€Å"Sydney!† I don’t know how I managed to hear my name above all that noise. Glancing behind me, I saw Eddie and Angeline carrying Sonya out through the door. They paused, and a pained look crossed Eddie’s face as he glanced around, assessing the situation. I could guess his thoughts. He wanted me to come with them. Most of the gathered Warriors had raced to the center of the arena, trying to stop Sonya’s rescue. They outmatched me by a long shot, creating a wall between my friends and me. Even if I didn’t have to actually fight anyone, it seemed impossible I’d slip by unnoticed – especially since several people were still shouting about â€Å"that Alchemist girl.† Shaking my head adamantly, I motioned for Eddie to go on without me. Indecision warred on his face, and I hoped he wouldn’t attempt to break through the throng to get to me. I pointed at the door, again urging him to go. Sonya was the incapacitated one. I would find my own way out. Not waiting to see what he’d do, I turned and continued the way I’d been going. There was a lot of open space for me to cover, but fewer Warriors to stop me. Several buildings ringed the arena, some with doors and windows. I moved toward them, though I had nothing to break the glass. Two of the doors had padlocks. That left two without. The first one I tried turned out to have some unseen lock and wouldn’t open. Frantic, I ran to the second and heard a shout behind me. The bleach blonde girl had regained her sight and was coming after me. Desperately, I turned the doorknob. Nothing happened. Reaching into my purse, I pulled out what the Warriors had mistaken for hand sanitizer. I dumped it out, spilling acid over the metal knob. It melted before my eyes. I hoped that would kill the lock. I threw my shoulder into the door, and it gave. Then I dared a peek behind me. My pursuer was lying on the ground, another victim of the tranquilizers. I breathed a sigh of relief and pushed through the door. I’d expected to enter another garage like the one I’d first been taken to, but instead I found myself in some sort of residential building. The empty hallways turned this way and that, and I felt disoriented. Everyone was at the free-for-all in the arena. I passed makeshift bedrooms, filled with cots and partially unpacked suitcases and backpacks. When I noticed what looked like an office, I hesitated in the doorway. Papers covered large foldout tables inside, and I wondered if any contained useful information about the Warriors. I wanted so badly to go in and investigate. These Warriors were a mystery to the Alchemists. Who knew what intel these papers contained? What if there was information that could protect the Moroi? I hesitated for the space of a few heartbeats then reluctantly kept going. The guardians were using tranquilizers, but the Warriors had real guns – guns they wouldn’t be afraid to use on me. Better to get out of here with the information I already had than not get out alive. I reached the far side of the building at last and peered out a bedroom window. You read "The Golden Lily Chapter 22" in category "Essay examples" It was so dark outside now that I could hardly see anything. I didn’t have the benefit of torches anymore. The only thing I could tell for sure was that I was no longer adjacent to the arena. That was good enough for me, though it would’ve been better if there was a door leading outside. I’d have to make my own. Grabbing a chair, I swung it into the window and was completely astonished when the glass broke easily. A few shards hit me, but nothing large enough to cause injury. Standing on the chair, I managed to climb out the window without injuring my hands. I was met by a warm, dark night. No electric lights were visible ahead, just open black land. I took this to mean I was on the opposite side of the compound where Trey had brought me. There were no roads, no sound from the highway we had traveled. There was also no sign of life anywhere, which I took as a good sign. Hopefully all the Warrior guards who normally paroled the grounds were off fighting guardians. If Sonya was out now, my hope was that the guardians would begin retreating – and grab me along the way. Even if they didn’t, I wasn’t above walking back to I-10 and hitchhiking. The compound was sprawling and confusing, and as I walked around it and still saw no sign of the highway, I began to grow uneasy. How turned around had I gotten? I only had a limited amount of time to get off Warrior property. They could be hunting me right now. There was also the disconcerting problem that once I made it to the periphery, I’d have to deal with the electric fence. Still, it might be best to forget looking for the freeway and simply make for the edge of the Warriors’ camp so that I could – A hand grabbed my shoulder, and I screamed. â€Å"Easy there, Sage. I’m no gun-toting crazy guy. Crazy, yes. But not the rest.† I stared in disbelief, not that I could really make out much of the tall, dark figure standing over me. â€Å"Adrian?† The height was right, as was the build. As I stared, I became more and more certain. His hands steadied my shaking. I was so glad to see a friendly face – to see him – that I nearly sank into his arms in relief. â€Å"It is you. How’d you find me?† â€Å"You’re the only human out here with a yellow and purple aura,† he said. â€Å"Makes you easy to spot.† â€Å"No, I mean, how’d you find me here? At the compound?† â€Å"I followed the others. They told me not to, but†¦ well.† In the faint moonlight I could barely see his shrug. â€Å"I don’t follow directions well. When Castile came out with Sonya and started babbling about how you’d gone out some random door, I thought I’d take a quick walk around. I don’t think I was supposed to do that either, but the guardians were kind of busy.† â€Å"You are crazy,† I snapped, despite how happy I was to know I hadn’t been abandoned in this miserable place. â€Å"The Warriors are so mad that they’d probably kill a Moroi on sight if they saw you.† He tugged my hand forward. Even through his banter, there’d been a hard tone to his words. He was fully aware of the danger we faced. â€Å"Then we’d better get out of here.† Adrian led me back in the direction I’d come, then went around the opposite side of the building. I didn’t see the freeway lights yet, but he soon turned and began running toward the property’s far edge, away from the building. I ran alongside him, still holding his hand. â€Å"Where are we going?† I asked. â€Å"The guardians assembled near the back side of the compound, so they wouldn’t be spotted. That part of the fence has been deactivated – if you can climb it.† â€Å"Of course I can climb it. I’m practically a prodigy in PE,† I pointed out. â€Å"The question is, can you, Mr. Smoker?† The fence began to come into focus as we approached, mostly because its shape blocked some of the stars. â€Å"That’s the section. Behind the scraggly bush,† Adrian said. I couldn’t see any bush but trusted in his eyes. â€Å"Go a little ways past that, and there’s this country highway that the guardians used as a staging point. I’m parked there.† We came to a halt in front of the fence, both of us a little breathless. I peered upward. â€Å"You’re sure it’s still off?† â€Å"It was when we came in,† said Adrian, but I could hear a little uncertainty in his voice. â€Å"You think those guys would have gotten their act together enough to fix it already?† â€Å"No,† I admitted. â€Å"But I’d still like to know for sure. I mean, most commercial electric fences won’t significantly hurt someone, but we should know.† He glanced around. â€Å"Can we throw a stick at it?† â€Å"Wood doesn’t conduct.† I rifled through my purse and found what I wanted: a metal pen with a foam grip. â€Å"Hopefully, the foam on this will block the worst of it if the fence really is hot.† Trying not to grimace, I reached out and touched the pen’s barrel to the fence, half-expecting some intense charge to send me flying backward. Nothing happened. I slowly ran the pen along the fence, since most electric ones had an intermittent pulse. Sustained contact would be needed. â€Å"Looks clean,† I said, exhaling in relief and turning to Adrian. â€Å"I guess we’re good to – ahh!† A bright light shone in my eyes, blinding me and killing whatever night vision I’d gained out here. I heard Adrian cry out in surprise as well. â€Å"It’s the girl!† a male voice exclaimed. â€Å"And†¦ and one of them!† The flashlight was moved out of my face, and although spots still danced in my vision, I could make out two hulking figures rapidly approaching. Were they armed? My mind raced. Whether they were or not, they were still an obvious threat since Warriors apparently liked to practice bashing each other in their free time, and Adrian and I didn’t. â€Å"Don’t move,† said one of them. A blade shone in the gleam of the lowered flashlight. Not as bad as a gun, but not great either. â€Å"You’re both coming with us, back inside.† â€Å"Slowly,† added the other. â€Å"Don’t try any tricks.† Unfortunately for them, I still had a few up my sleeve. Quickly I put the pen back in my purse and grabbed another souvenir from Ms. Terwilliger’s homework: a thin, round wooden bracelet. Before either Warrior could do anything, I snapped the wooden circle into four pieces and tossed them on the ground, calling out another Latin incantation. Again, I felt the rush of power and its exultation. The men cried out – I’d cast a disorientation spell, one that messed with equilibrium and made vision blurry and surreal. It worked a lot like the blindness spell, affecting those around me. I lunged forward and pushed one of our assailants down. He fell easily, too incapacitated by the spell to resist. The other guy was so distraught that he’d dropped the flashlight and was practically on the ground already as his attempts at balance failed. Nonetheless, I gave him a good kick to the chest to make sure he stayed down and grabbed his flashlight in the process. I didn’t necessarily need it with Adrian’s night vision, but these two would now be helpless in the dark when the spell wore off. â€Å"Sage! What the hell did you do to me?† Turning, I saw Adrian clinging to the fence, using it to hold himself up. In my eagerness to stop the Warriors, I’d forgotten the spell affected everyone near me. â€Å"Oh,† I said. â€Å"Sorry.† â€Å"Sorry? My legs don’t work!† â€Å"It’s your inner ear, actually. Come on. Grab the fence and climb. One hand in front of the other.† I caught hold as well and urged him up. It wasn’t the most difficult fence to climb – it wasn’t electrified or barbed – and having it for support negated some of Adrian’s disorientation. Nonetheless, it was still slow going as we made it toward the top. This spell lasted a little longer than the blindness one, but I was painfully aware that as soon as Adrian was free from it, the Warriors would be too. Against all odds, we made it to the top of the fence. Getting over to the other side was much more difficult, and I had to do a fair amount of acrobatics to help Adrian make the transition while keeping myself steady. Finally, I wrangled him into the correct position to climb down. â€Å"Good,† I said. â€Å"Now just reverse what you did before, one hand down in front of the – † Something slipped, either his hand or foot, and Adrian plummeted to the ground. It wasn’t that long of a drop, and his height helped a little – not that he was in any shape to actually use his legs and land on his feet. I winced. â€Å"Or you can just take the short way down,† I said. I quickly scaled down after him and helped him stand. Aside from the spell’s debilitation, he didn’t seem to have suffered any damage. Slipping an arm around him and letting him lean his weight on me, I attempted to run toward the road he’d mentioned, which was now slightly visible. â€Å"Running† was difficult, however. It was hard work keeping Adrian up and I kept stumbling. Still, we made our way slowly from the compound, which was about as much as we could hope for. Adrian’s state made him clumsy and heavy, and his height was a real inconvenience. Then, without warning, the spell wore off, and Adrian instantly recovered. His legs strengthened and his unwieldy gait straightened out. Suddenly, it was as though he were carrying me, and we practically tripped over each other trying to adjust. â€Å"You okay?† I asked, letting go. â€Å"I am now. What the hell was that?† â€Å"It’s not important. What is important is that those guys have recovered too. Maybe I knocked them down hard enough to slow them down.† That seemed kind of unlikely. â€Å"But run anyway.† We ran, and even if he undoubtedly had the respiratory system of a chain smoker, his long legs made up for it. He could easily outdistance me but slowed so that we stayed together. Whenever he started to get ahead, he’d grab my hand again. Shouts sounded behind us, and I turned off the flashlight to make us harder to spot. â€Å"There,† said Adrian. â€Å"See the cars?† Slowly, out of the darkness, two SUVs materialized, along with a much more conspicuous yellow Mustang. â€Å"Very covert,† I muttered. â€Å"Most of the guardians have gotten away,† said Adrian. â€Å"But not everyone.† Before I could respond, someone grabbed me from behind. In a maneuver that would have made Wolfe proud, I managed the backward kick that he’d tried so hard to teach us. It caught my attacker by surprise, and he released me, only for his companion to shove me to the ground. Three figures ran toward us from the cars and hurled themselves at our attackers. Thanks to his signature duster, I knew Dimitri led the group. â€Å"Get out of here,† he called to Adrian and me. â€Å"You know where to meet. We’ll cover you. Drive fast – they’ll probably be on the road soon.† Adrian helped me up, and once again we ran together. I’d hurt my ankle in the fall, so I moved slowly, but Adrian helped me along and let me lean on him. All the while, my heart was threatening to pound out of my chest, even when we reached the safety of the Mustang. He guided me to the passenger side. â€Å"Can you get in okay?† â€Å"I’m fine,† I said, sliding in and unwilling to admit the pain was growing. I prayed I hadn’t slowed us too much. I couldn’t stand the thought of being the one responsible for Adrian’s capture. Satisfied, Adrian raced over to the driver’s side and started the car. The engine roared to life, and he followed Dimitri’s orders to the letter, peeling out at a speed I was envious of. Out on this country highway, however, it seemed unlikely there were any cops. I glanced behind us a few times, but by the time we made it to I-10, it was obvious no one had followed us. I sighed gratefully and leaned my head against the seat, though I was still a long way from being calm. I couldn’t assume we were safe yet. â€Å"Okay,† I said. â€Å"How on earth did you guys find me?† Adrian didn’t answer right away. When he did, I could tell it was with great reluctance. â€Å"Eddie put a tracking device in your purse, back at my place.† â€Å"What? He couldn’t have! They searched me.† â€Å"Well, I’m sure it didn’t look like one. I don’t know what he ended up getting. He got it from your people, actually. As soon as Trey confirmed the meeting tonight, Belikov was on the phone with every guardian in a two-hour radius, trying to recruit backup. He called the Alchemists too and convinced them to share some tech.† There were so many crazy things about what he’d just said, I didn’t know where to begin parsing it. All sorts of wheeling and dealing had gone on without me realizing it. And even when it had been settled, no one had told me about it. Plus, the Alchemists had been involved? Helping the guardians to track me? â€Å"The earrings,† I said. â€Å"That’s where they came from. The tracker must be in one of them. I never would have guessed.† â€Å"I’m not surprised, knowing the way you guys work.† The rest of tonight’s reality began to sink in. The last of my fear subsided – only to be replaced by anger. â€Å"You lied to me! All of you! You should have told me what you were doing – that you were tracking me and planning a raid! How could you keep that from me?† He sighed. â€Å"I didn’t want to, believe me. I told them over and over they needed to get you in the loop. But everyone was afraid you’d refuse to take the device if you knew about it. Or that you’d somehow slip up and give away the plan to those nuts. I didn’t believe that, though.† â€Å"And yet, you didn’t bother telling me yourself,† I snapped, still outraged. â€Å"I couldn’t! They made me promise not to.† Somehow, his betrayal hurt worse than all the others. I had come to trust him implicitly. How could he do this to me? â€Å"No one believed I’d be able to talk the Warriors down, so everyone just made contingency plans without me.† Never mind that I hadn’t been able to talk them down. â€Å"Someone should have told me. You should have told me.† There was legitimate pain and regret in his voice. â€Å"I’m telling you, I wanted to. But I was trapped. You of all people should know what it’s like being caught between groups, Sage. Besides, don’t you remember what I said just before you got in the car with Trey?† I did, actually. Almost word for word. No matter what happens, I want you to know that I never doubted what you’re going to do. It’s smart, and it’s brave. I slouched further into my seat and felt like I was on the verge of tears. Adrian was right. I did know what it was like to have your loyalty stretched between different groups. I understood the position he’d been in. It was just, some selfish part of me wished that I’d been the one his loyalty had been strongest to. He tried, an inner voice said. He tried to tell you. The meeting spot that Dimitri had told Adrian to go to turned out to be Clarence’s house. The place was crawling with guardians, some of whom were patching up each other’s injuries. No one had been killed on either side, something the guardians had been very cautious about. The Warriors of Light already thought vampires were twisted and corrupt. They didn’t need more fuel added to the fire. Not that tonight’s raid was probably going to help matters. I had no clue how the Warriors would react or if there might be some lethal retaliation in store. I supposed the guardians and Alchemists had taken that into consideration. I wondered bitterly if any of them would share their opinions on it with me. â€Å"I know better than to offer to heal you,† Adrian told me, as we squeezed past a group of guardians. â€Å"Grab a seat in the living room, and I’ll get you some ice.† I started to say I could get my own, but my ankle was growing increasingly painful. With a nod, I left him and made my way to the living room. A couple of unknown guardians were there, along with a beaming Clarence. To my surprise, Eddie and Angeline were also in there, sitting side by side – and holding hands? â€Å"Sydney!† he exclaimed. He immediately released Angeline’s hand and hurried over to me, astonishing me with a hug. â€Å"Thank God you’re okay. I hated having to leave you there. That wasn’t part of the plan. I was supposed to have gotten you out with Sonya.† â€Å"Yeah, well, maybe next time, someone can fill me in on the plan,† I said pointedly. Eddie grimaced. â€Å"I’m sorry about that. I really am. We just†¦Ã¢â‚¬  â€Å"I know, I know. Didn’t think I’d go along with it, were afraid something would go wrong, etc., etc.† â€Å"I’m sorry.† I didn’t entirely forgive him, but I was too tired to push the matter much further. â€Å"Just tell me this,† I said, lowering my voice. â€Å"Were you just holding hands with Angeline?† He blushed, which seemed ludicrous after the fierceness I’d seen him pull off back at the compound. â€Å"Er, yeah. We were just†¦ talking. I mean, that is†¦ I think we might go out sometime. Not at school, of course, since everyone thinks we’re related. And probably not anything serious. I mean, she’s still a little out there, but she’s not as bad as I used to think. And she was really great in that battle. I feel like maybe I should get my head out of the fantasy with Jill and try some normal dating. If you’ll let me borrow your car.† I had to pick my jaw up off the floor. â€Å"Sure,† I said. â€Å"Far be it for me to stop a budding romance.† Should I tell him Jill might not be such a fantasy after all? I didn’t want to meddle. Eddie deserved to be happy, but I couldn’t help but feel a little bad that I’d told Jill he might be interested. I hope I hadn’t made things more complicated. Adrian returned with a bag of ice. I sat down in an armchair, and he helped position the ice on my ankle after I propped it up on a footstool. I relaxed as the ice began numbing the pain and hoped I hadn’t broken anything. â€Å"Isn’t this exciting?† Clarence asked me. â€Å"Finally, you were able to see the vampire hunters for yourselves!† I wasn’t sure I’d describe the night with that much enthusiasm, but I did have to concede a point to him. â€Å"You were right,† I said. â€Å"I’m sorry for not believing you sooner.† He gave me a kind smile. â€Å"It’s all right, my dear. I probably wouldn’t have believed a crazy old man either.† I smiled in return and then thought of something from earlier. â€Å"Mr. Donahue†¦ you said when you encountered the hunters before that a human named Marcus Finch intervened on your behalf.† Clarence nodded eagerly. â€Å"Yes, yes. Nice young man, that Marcus. Certainly hope I run into him again someday.† â€Å"Was he an Alchemist?† I asked. Seeing Clarence’s puzzled look, I tapped my cheek. â€Å"Did he have a tattoo like mine?† â€Å"Like yours? No, no. It was different. Hard to explain.† I leaned forward. â€Å"But he did have a tattoo on his cheek?† â€Å"Yes. Didn’t you see in the picture?† â€Å"What picture?† Clarence’s gaze turned inward. â€Å"I could’ve sworn I showed you some of my old pictures, back when Lee and Tamara were young†¦ ah, such good days those were.† I worked hard to stay patient. Clarence’s moments of coherence were sometimes hard to get a hold of. â€Å"And Marcus? You have a picture of him too?† â€Å"Of course. A lovely one of the two of us. I’ll find it one day and show you.† I wanted to ask him if he’d show it to me now, but with his place so crowded, it didn’t seem like the right time. Dimitri arrived shortly thereafter, along with the last of the guardians who’d been at the compound. Dimitri immediately asked about Sonya, who I’d learned was resting in her bedroom. Adrian had offered to heal her, but Sonya had had enough clarity of mind to refuse him, saying she simply wanted blood and rest and a chance for the drugs to wear off naturally. Once Dimitri got this report and could rest easy about Sonya, he came straight to me, looking down from his lofty height at where I sat with my ice. â€Å"I’m sorry,† he said. â€Å"I know you must have heard by now what happened.† â€Å"That I was sent into a dangerous situation with only half the information I needed?† I asked. â€Å"Yeah, I heard all about that.† â€Å"I’m not a fan of lies and half truths,† he said. â€Å"I wished there’d been another way. We had so little time, and this just seemed like the best option. No one doubted your ability to reason and make a compelling case. It was the Warriors’ ability to listen and see reason that we didn’t believe in.† â€Å"I can see why you guys didn’t trust me with the plan.† Near me, I saw Adrian flinch at the way I said â€Å"you guys.† I hadn’t intentionally meant anything by it but realized now that it sounded very condescending and Alchemist – so Us versus Them. â€Å"But I still can’t believe the Alchemists went along with that – that they condoned keeping me out of the loop.† There were no free chairs left, so Dimitri simply sat down cross-legged. â€Å"There’s not much I can tell you about that. Like I said, it was all short notice, and when I spoke with Donna Stanton, she felt it would be safer all around if you didn’t know what was coming. If it makes you feel better, she was very adamant about us keeping you safe once we were there.† â€Å"Maybe,† I said. â€Å"It’d be better still if she’d thought about how I might feel when I found out I wasn’t trusted with vital information.† â€Å"She did think about it,† said Dimitri, looking slightly uncomfortable. â€Å"She said you wouldn’t mind because you understand the importance of not questioning your superiors’ decisions and that you know what they do is for the best. She said you’re an exemplary Alchemist.† Don’t question. They know what’s best. We can’t take any chances. â€Å"Of course she did,† I said. I never question anything. How to cite The Golden Lily Chapter 22, Essay examples

Marketing Management Development and Establishment

Question: Discuss about the case study Marketing Management for Development and Establishment. Answer: Introduction Understudying the needs and the demand of the customers are supposed to be vital for the development and establishment of any online business. It is evident to know that understanding and recognizing the demands of the clients is not enough, the information should be used to increase the quality of the products along with the services offered by the company to concerned customers (Chapman, 2011). It has been seen that there are many companies who promises best facilities but are unable to provide it to the customers and this critically hampers the brand reputation of the firm. Therefore, it becomes very crucial to enhance the quality of the products as well as the services which are offered by the firm to its respective customers (Fabozzi and Markowitz, 2011). This research paper will help in evaluating the desired issues related to the offering of lucrative online services to customers but not fulfilling as per the satisfaction of the clients concerned. In order to understand this p oint in a better way Amazon Australia has been taken into consideration. It is one of the leading shopping marketplaces throughout the Australian market segments. Main context It is important to understand the designing of the products as well as the services according to the satisfaction level of the customers. There are many online businesses prevailing throughout different parts of Australia, which needs to understand the value of delivering quality products and services rather than developing profitable relationships with its respective customers. In order to achieve competitive advantage, most crucial is to offer best quality of the products at an affordable price range (Fabozzi and Markowitz, 2011). Moreover, improving the designing of the products as per satisfaction of the customers will help in getting more number of the customers. Therefore, moreover, focus should to improve the designing and improving the quality of the services along with the products as this will increase the customers to a large extent. There are basically three different types of competitive advantage, such as cost, product or service differentiation and niche (Gallagher, 20 09). The cost competitive advantage helps a particular firm to utilize its respective inexpensive raw products, skilled workforce, efficient operations and controlled costs to provide desired advantage over the other competitors. As to deliver the best possible services to the customers, it is crucial for any particular firm to understand the desired demands and the expectations of the customers. Improvement in the production as well as the manufacturing department will help in improvising the products along with the services and will finally increase the desired output of the firm on a large scale. It has been seen that there are many companies belonging to the same field promising high quality of services for getting the competitive advantage but are unable to deliver the products as per the satisfaction of the clients (Googles latest accomplishment: refining marketing practice, 2012). The use of targeting, segmentation and positioning helps in identifying the different needs of t he different shoppers and it needs to be utilized for improving the overall quality of the services as well as the products. Amazon is one of the fastest growing companies throughout the different parts of the world and in order to retain its customers it is promising lucrative packages . Presently, throughout the use of social media has increased the demand for the better quality of the products rather than establishing the relationship with the customers. It needs to be critically understood that for gaining competitive advantage over the competitors within the defined competitive market segments, designing of the products and services are very important (Hult, Pride and Ferrell, 2012). The online client support provide full assistance to the respective customers of Amazon, but the manufacturing, production and the delivery styles needs to enhanced to a great extent. Enhancing the quality of the products creates brand reputation in front of the customers and this is crucial for the sustainable growth of the firm within the competitive market segments (Jones and Silverstein, 2009). Managers of the concern ed companies execute the most crucial role in managing the entire quality of the products which are going to be delivered to the respective clients. One of the most crucial departments is the delivery systems of the online shopping companies. The reliability of the delivery system needs to be improved for Amazon Australia as this will help to increase the satisfaction level of the clients. There are many companies executing their online businesses and focusing more to establish a better relationship with their customers, but it is evident to know that the customers are satisfied with the desired quality and adequate designing of the respective products. Therefore, the focus needs to be on development of the services along with the products so that more customers gets satisfied and finally this will help in increasing the profitability of the organization to a great extent. In order to maintain the desired balance between the offering of the products and establishing a better relatio nship with the clients, the employees of the concerned firm executes the most crucial duty. The gathering of the raw materials as well as monitoring of the quality will help in improving the overall performance of the firm in front of the respective clients. There is another way to improve the better quality of services, which is to establish a monitoring as well as the control department which will help in evaluating the desired needs of the customers and maintaining the appropriate quality of the products which are offered to them. Amazon is an online business which consists of different sellers to sell their respective products online and therefore, it becomes crucial to monitor their quality and the timely delivery of the services (Mullin, Hardy and Sutton, 2007). As comparing with that of the other online shopping business, Amazon has introduced one more department namely Amazon fulfilled in which the products from the different sellers are kept at a warehouse owned by Amazon i n order to deliver it fast and reliable to the concerned customers. Moreover, the warehouse also looks forward regarding the quality and the security of the products so that they do not get hampered. There are different literature reviews presented by many of the well-known researchers regarding the development of the relationship with the customers (Ritchie, 2009). Setting up the best customer service department is not sufficient but to assist the customers in fulfilling their demands with greater quality of products. There are different innovative techniques such as TQM that is total quality management system; Six-sigma and many more which help in improving the designing and quality of the products to a greater extent. The primary focus of the companies should be on the delivery of the goods with accurate quality. Customers get attracted towards the organization when they are satisfied with the designing and quality of the products they ordered. Many of the organizations such as Amazon and some others are doing this in order to get the desired competitive advantage over the competitors within the concerned market segments. The offering of more valued products is increasing throughout the concerned market segments by different online business shopping companies. The changing trends throughout the targeted market segments have made it very crucial to recognize the preferred requirements of the clients as to reach their satisfaction level with the offers provided by the firm (Saita, 2007). The packa ging and the delivery system needs to be more reliable in order to enhance the satisfaction level of the customers. There is a matter of fact that the online companies should understand the delivering of the appropriate services in terms of quality will help in developing long-term relationship with all its customers. If there persists any issues within the delivery of the services and products as per satisfaction of the clients concerned, then it sometimes hamper the entire business process of the organization. The Human resource management system plays major role in evaluating the effectiveness and efficiency of the concerned firms (Sensmeier, 2009). There are different types of the customers whose requirements are different and in order to make them satisfy with the products focus should on development of the product development and its delivery. This will help in increasing the effectiveness of the business and will enhance the overall productivity of the firm on a large scale. As already mentioned above, that use of targeting, segmentation and positioning helps in identifying the customers within the different market segments and it also helps to retain the customers within the business (Shimp, 2010). Amazon is using marketing mix in order to promote all its products throughout different parts of Australia and this has helped to evaluate the growth of the firm on a large scale. Managing system as well as the management team needs to understand and recognize the crucial needs of the customers and assist them with the best quality and designed products as compared with the competitors available within the targeted market segments. Now days the online business companies are focusing more on development of the more profitable relationship with its customers but this should not be restricted and it should be enhanced by delivering greater quality of products as well as satisfactory services to all the customers concerned. The companies should give more priority in developing and designing of the products according to the satisfactory needs of the customers and this will help in retaining the old clients alongside will help in bringing up the new fresh clients towards the business. Moving to the next, companys focuses on attracting more customers by offering lucrative packages and offers as compared with its competitors but this is not sufficient enough to develop a positive and effective relationship with the customers. The skills, knowledge and experiences of the respective employees associated with the firm are important in order to improve the products attractiveness and quality (Stroke: latest treatment optio ns in acute management, 2015). The support team executes very crucial role in maintaining and assisting the customers with great ease. The online business companies have laid focus on getting more profits fr4om the customers but instead of doing this the focus should be on to understand the desired needs and the wishes of the customers and fulfilling it by different methods (Yang and Ma, 2013). This will help in increasing the satisfaction level of the clients and will increase their reliability which will finally increase the revenue generation for the entire organization. Therefore, the development and establishment of the relationship with the clients can be more increased by delivering the best quality of the materials and products along with services as per their needs. Conclusion The paper critically highlights the fact that the devolvement of the profitable relationship with all the clients are not enough for the various online business but the clients should be assisted greater quality of products and services. The cost competitive benefit helps an exacting firm to utilize its relevant low-priced raw products, skilled workforce, competent operations and controlled costs to provide preferred lead over the other competitors. In order to achieve competitive advantage, most crucial is to offer the best quality of the products at an affordable price range. The changing trends throughout the targeted market segments have made it very crucial to distinguish the preferred necessities of the clients as to reach their satisfaction level with the offers provided by the firm. The chief focus of the companies should be on the delivery of the goods with accurate quality. The Human resource management system plays the major role in evaluating the effectiveness and efficie ncy of the concerned firms. Use of targeting, segmentation along with positioning helps in identifying the clientele within the diverse marketplace segments and it also facilitates to keep the customers within the business. Amazon is using advertising mix in order to endorse all its products all through different parts of Australia and this has helped to assess the augmentation of the firm on a large scale. References Chapman, R. (2011).Simple tools and techniques for enterprise risk management. Chichester, England: Wiley. Fabozzi, F., and Markowitz, H. (2011). 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